13 June 2019

Classic Fine Foods launches Ponthier
in ten different countries

Classic Fine Foods launches Ponthier

Our new partnership with Maison Ponthier

We have decided to raise the bar for our fruit puree product range and are therefore proud to present our latest partner ‘Maison Ponthier’. Their chilled and frozen purees will be available in eight different countries: Philippines, Singapore, Japan, China, Malaysia, Vietnam, UAE and UK. It is an exciting new partnership for us, as the fruit puree category is one of our most important. After running numerous tests both at TheTasteLab by Classic Fine Foods and with some of our clients, we strongly believe that the quality of Maison Ponthier’s products is second to none. Quality is at the heart of Classic Fine Foods, both in our products and our level of service. We believe that our strong relationship with Ponthier exceeds our expectations, and we know that it will exceed our clients’ too.

The story of Maison Ponthier

Maison Ponthier is a family business with over 70 years of experience. In 1946, André Ponthier and his wife founded their fresh fruit company. They expanded, buying more land and planting apple trees, blackberry bushes and raspberry canes. The family owned 80 hectares and it was here that Yves Ponthier began learning the ropes before taking on firstly, the responsibility of overseeing production, then in 1989, ably assisted by his wife, the leadership of the family business.

Maison Ponthier has a pioneering approach and is at the origin of many breakthrough innovations on the market. In 1980, they launched the first line of vacuum-packed cooked chestnuts. A man of the land, André Ponthier took advantage of a local treasure: chestnuts and invented a new cooking and preserving process and created the first line of vacuum-packed cooked chestnuts. In 1986, they launched the first range of frozen fruits with the production of frozen summer berries grown in Corrèze (strawberries, raspberries, blackberries, blueberries and redcurrants). In 1990, the first frozen fruit purees appeared and their very high quality was soon recognised. They received the «Bol d’Or Interglace» label and the «Maison de la Qualité» award from the Professional Union of Tokyo Pastry Chefs. In 1999, Maison Ponthier launched another pioneering range with chilled fruit purees, a real alternative to frozen fruit purees and very practical whilst preserving the colour and flavour of the fruit.

Today Maison Ponthier is the second largest fruit puree producer in France and has built a strong relationship with many renowned chefs and mixologists. They have recently merged their business with PCB Creation creating Manufactura, a company that combines the talents of two experts in the Pastry food service field.

 

The main advantages of Maison Ponthier’s fruit purees

Naturalness - Maison Ponthier’s aim is to produce frozen and chilled fruit purees which are as close as possible to the taste, colour and smell of the original fruit. The company doesn’t use any additives (colourings, preservatives, flavourings) to guarantee the naturalness of the products. Priority is given to purees with 100% fruit and when some sweetening is required, a maximum of 10% sugar is added and Maison Ponthier only uses 100% natural pure cane sugar.

Ultimate Taste - Most of the fruit purees are made from single variety and single origin fruits to deliver the best organoleptic qualities. Single origin and variety can be a plus, but sometimes mixing two varieties together can bring the perfect balance. Maison Ponthier only sources the best raw materials from producers and long-term partners offering the best nature has to offer and fruit varieties associated with a specific climate and terroir. Fruits are only bought and harvested once a year at the peak of their ripeness. They will be processed with specific production methods and temperature depending on the specificities of each fruit. Maison Ponthier also works in partnership with an expert sourcer, continually discovering new varieties and new growing regions, thus enabling the company to continuously improve and expand its range.

Food Safety - Maison Ponthier flash pasteurises all its products to guarantee the highest levels of food safety. Thanks to a perfect knowledge of this process, the taste of the end product is not altered. Flash pasteurisation also enables Ponthier to offer products with a longer shelf life (30 months before / 15 days after defrosting for the frozen range and 15 months before / 12 days after opening for the chilled range). They also guarantee traceability with the variety and origin written on all the packaging, as well as systematic pesticide residue testing.

 

Maison Ponthier’s country launches

In the coming weeks, many exciting events will be organised to officially launch the partnership between Classic Fine Foods and Maison Ponthier. It includes a two-day hands-on training and demonstration in TheTasteLab by Classic Fine Foods Singapore in June, a demonstration in Vietnam in June and an event on October in Dubai. Classic Coffee & Beverages Malaysia will be organising a three-day drinks workshop followed by a demonstration and tasting in July. In Malaysia, you can expect a big launch in September 2019 as Maison Ponthier will be part of the Classic Fine Foods MY Pastry Showcase.

The UK was the first country to officially launch the brand with an event held in TheTasteLab by Classic Fine Foods London on April 3rd. Many clients attended the event and were excited to discover the new range through the tasting of some cocktails and beautiful pastry creations by Denis Dramé MCA, Pastry Chef for TheTasteLab by Classic Fine Foods London and Benoit Blin MCA, Head Pastry Chef at the Belmond Le Manoir aux Quat’ Saisons (Oxford, UK).